This communications strategy looks at the objectives, methods for outreach, and what we want to share and with whom when it comes to the OpenHIE community and its architecture.
This plan will be used for the next three years (2021-2024) as the OpenHIE community continues to increase support for countries and implementers beginning to implement HIE strategies.
This plan will be reviewed and used on an ongoing basis for communication plan needs, with reviews and recommendations/changes at the end of each year.
Inform
Request
Persuade
Building Relationship / Community Building
OpenHIE news and updates:
Featured Impact/Use Cases
Community Engagement Points: community forum, mailing list, wiki
Community Events
Planning
Content Development
Promotion
Our mediums for outreach communications span across websites, community forums, social media, and individual artifacts. Our infrastructure and strategy for all mediums can be found here.
Individual communication plans are drafted for projects that need to be marketed. These plans are saved in this folder and are informed by the objectives and mediums outlined in this communication strategy.
OpenHIE has many stakeholders, implementers, organizations, and initiatives that serve in different roles in the community. This document defines the current audiences, shares resources used to further define them, and identifies the areas we’d like to influence to participate in the OpenHIE community.
Over three years (2021-2024) track our infrastructure analytics to ensure that emails, web pages, and tweets are being read and engaged with, making changes where necessary. In addition to analytics, success can be determined if goals have been met to influence identified stakeholders to engage with OpenHIE, answering calls to action.
This document outlines the specific methods we will use for tracking analytics in the different communication mediums we support as well as lists the questions we would like to answer using analytics for each medium.
Our team will maintain a repository of ideas to contribute to the objectives identified in this strategy. These ideas will be put into action as appropriate.
To best achieve the goals in this strategy, this section will cover recommendations for things to add over time. Recommendations can derive from ideas mentioned in the section above to be made into actionable tasks.