- Who is the target audience we want to communicate with?
- What is our engagement objectives?
- What do we want to communication through DUC infrastructure?
- Framework for communicating key messages above:
- Why - Why are we communicating this? What is the objective?
- Who - Who are we communicating to? Who is your target audience/market?
- What - What is the single minded proposition / most important thing we can say?
- Where - Where are we communicating? What media channels are we using?
- When - When are you communicating? What time are we communicating with our target audience/market?
- Evaluation of how we are doing - How will we know if we are successful? (ex. post to social media and get 500 followers, 100 active users on communication forum, etc.)
- Engagement Strategy – Direction we want to take and steps
- Media Types (eg. blog, forum, social media)
- Communication Matrix – This is where the checklist would be
- Timing
- Audience
- Objective
- Message Content
- Delivery Method
- When
- Sender
- What infrastructure is in place to support our strategy and what is missing?
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