Images
| Logo | Logo for web w/ dark background (blue background for example purposes only) |
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Colors
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| Primary Colors | RGB | CMYK | WEB | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| R: 20 G: 161 B: 220 | 91C 27M 0Y 14K | #14A1DC | |||||||
| R: 0 G: 83 B: 139 | 100C 40M 0Y 45K | #00538B | |||||||
| Secondary Colors | RGB | CMYK | Web | |||||||
| R: 255 G: 255 B: 255 | 0C 0M 0Y 0B | #FFFFFF |
*Secondary colors are to be used for presentations and other visual tools.
Text
Adobe Garamond Bold
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- Why - Why are we communicating this? What is the objective?
- Who - Who are we communicating to? Who is your target audience/market?
- What - What is the single minded proposition / most important thing we can say?
- Where - Where are we communicating? What media channels are we using?
- When - When are you communicating? What time are we communicating with our target audience/market?
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- Timing
- Audience
- Objective
- Message Content
- Delivery Method
- When
- Sender
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