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This communications strategy looks at the objectives, methods for outreach, and what we want to share and with whom when it comes to the OpenHIE community and its architecture. 

This plan will be used for the next three years (2021-2024) as the OpenHIE community continues to increase support for countries and implementers beginning to implement HIE strategies.

This plan will be reviewed and used on an ongoing basis for communication plan needs, with reviews and recommendations/changes at the end of each year.

Table of Contents

Goals

Section


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titleInform
  • Share the purpose of OpenHIE (why it matters to stakeholders)
    • An active community that offers help when needed
  • News, updates, blogs
    • Availability of new resources and tools


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Request
  • Call to action for various OpenHIE Stakeholders
    • Donate/support 
    • Share experience, questions, solutions
    • Share eHealth strategy
    • Participate in Academy
    • Join mailing list
    • Use community forum
Build Relationships / Community Building
  • Diversify funding sources - donors as one targeted audience (“why invest in health information exchange now? Why shouldn’t we wait to tackle that in 2025?”)
  • Showcasing OpenHIE implementations
  • Strengthen capacity/understanding of OpenHIE for stakeholders -- reducing the learning curve



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Inform

  • Share the purpose of OpenHIE (why it matters to stakeholders)
    • An active community that offers help when needed
    • News, updates, blogsAvailability of new resources and tools
    Request
    • Call to action for various OpenHIE Stakeholders
      • Donate/support 
      • Share experience, questions, solutions
      • Share eHealth strategy
      • Influence community direction
      • Participate in Academy
      • Join mailing list
      • Use community forum


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    titlePersuade
    • Think about an eHealth strategy and a building block approach when it comes to HIE
    • Share experiences so others can learn and develop their eHealth strategies

    Building Relationship / Community Building

  • Diversify funding sources - donors as one targeted audience (“why invest in health information exchange now? Why shouldn’t we wait to tackle that in 2025?”)
  • Showcasing OpenHIE implementations
    • Strengthen capacity/understanding of OpenHIE for stakeholders -- reducing the learning curve
  • Hosting/promoting training/educational/outreach opportunities - OpenHIE Academy 
    • Clarifying OpenHIE value proposition, use cases -- (“why should I use OpenHIE and how?”)
  • Repo of knowledge/materials




    • What to Share

    OpenHIE news and updates:

      • Standards Setting
      • Learning / Capacity Development
      • Implementation Support
      • Building Community

    Featured Impact/Use Cases

    Community Engagement Points: community forum, mailing list, wiki

    Community Events

      • Implementers Network 
      • Annual Community Meeting

    Campaign Management 

    Planning

      • Key information and contact
      • Identify audience(s)
      • Identify medium(s) for outreach

    Content Development

      • Develop message framework
      • Write content
      • Identify or create marketing materials and graphics
      • Reach out to contact for references or quotes
      • Review content

    Promotion

      • Secretariat will  use a communication calendar to track promotional communication campaign tasks

    Mediums for Outreach

    Our mediums for outreach communications span across websites, community forums, social media, and individual artifacts. Our infrastructure and strategy for all mediums can be found here.

    Individual Communication Plans

    Individual communication plans are drafted for projects that need to be marketed

    . These plans are saved in this folder

    and are informed by the

    objectives

    goals and mediums outlined in this communication strategy.

    Stakeholders/Audiences

    OpenHIE has many stakeholders, implementers, organizations, and initiatives that serve in different roles in the community.

    This document defines the current audiences, shares resources used to further define them, and identifies the areas we’d like to influence to participate in the OpenHIE community.

     

    Measurements

    Over three years (2021-2024) track our infrastructure analytics to ensure that emails, web pages, and tweets are being read and engaged with, making changes where necessary. In addition to analytics, success can be determined if goals have been met to influence identified stakeholders to engage with OpenHIE, answering calls to action.

    This work-in-progress document outlines the specific methods we will use for tracking analytics in the different communication mediums we support as well as lists the questions we would like to answer using analytics for each medium.

    Challenges

    1. Defining the value proposition around digital health to show HIE impacts in care - what is the bottom dollar benefit, ROI
    2. Member and public use of community forum
    3. Presenting all activities around focus areas to a wider audience

    Ideas

    Our team will maintain a repository of ideas to contribute to the

    objectives

    goals identified in this strategy. These ideas will be put into action as appropriate.

    Recommendations

    To best achieve the goals in this strategy

    , this section will cover

    recommendations for things to

    add over time

    be added overtime can be made community members. Recommendations can derive from ideas mentioned in the section above to be made into actionable tasks.

    Better defining call-to-action for stakeholders

    Please feel encouraged to post comments or suggestions in that document or in the comments section below.