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  1. Who is the target audience we want to communicate with?
  2. What is our engagement objectives?
  3. What do we want to communication through DUC infrastructure?
  4. Framework for communicating key messages above:
    1. Why - Why are we communicating this? What is the objective?
    2. Who - Who are we communicating to? Who is your target audience/market?
    3. What - What is the single minded proposition / most important thing we can say?
    4. Where - Where are we communicating? What media channels are we using?
    5. When - When are you communicating? What time are we communicating with our target audience/market?
  5. Evaluation of how we are doing - How will we know if we are successful? (ex. post to social media and get 500 followers, 100 active users on communication forum, etc.)
  6. Engagement Strategy – Direction we want to take and steps
  7. Media Types (eg. blog, forum, social media)
  8. Communication Matrix – This is where the checklist would be
    1. Timing
    2. Audience
    3. Objective
    4. Message Content
    5. Delivery Method
    6. When
    7. Sender
  9. What infrastructure is in place to support our strategy and what is missing?
  10. How do members get started? Key findings/milestones?
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