Engagement and Communication Strategy

Will cause iterations to this;

• Interest groups vs. subcommunities
• Way to give feedback from community
• community structure changes 

1. Who is the target audience we want to communicate with?
   1. Stakeholders
      1. Operational/Field SMEs
         1. Providers
         2. Quality Specialist
         3. M& E Specialist
         4. Technologists
         5. Researchers
      2. Support/HQ SMEs
   2. Facilitation Team
2. What is our engagement objectives?
   1. Recognition - increase awareness of the community and its purpose
   2. Community Growth - grow participation in the community by sharing the benefits of the 
   3. Education - learn what best practices and resources are out there around lose to follow up and share them
   4. "Fill the Gap" - identify what other best practices may be missing and design solutions for countries to try
3. What do we want to communication through DUC infrastructure?
   1. Purpose of the community
   2. Benefits of participating int he community
   3. Ensure community members new and old know how to ask questions, look for resources, join calls, bring topics up
   4. Ensure audiences know how to share, learn, design and use solutions 
4. Framework for communicating key messages above:
   1. Why - Why are we communicating this? What is the objective?
   2. Who - Who are we communicating to? Who is your target audience/market?
   3. What - What is the single minded proposition / most important thing we can say?
   4. Where - Where are we communicating? What media channels are we using?
   5. When - When are you communicating? What time are we communicating with our target audience/market?
5. Evaluation of how we are doing - How will we know if we are successful?
   1. 100 active users on communication forum
   2. post to social media and get 500 followers
   3. regional representation from Americas, European / African, Asia-Pacific
   4. interview 10 
6. Engagement Strategy – Direction we want to take and steps
7. Media Types (eg. blog, forum, social media)
   1. Communication Forum - Currently WhatsApp
   2. Blog / Newsletter - hosted on WordPress

8. Communication Matrix

   Timing	Audience	Objective	Message Content Goals	Delivery Method(s)	When	Sender
   Q2	Implementers	Publish and publicize the specification	Specification updates, who should care and why. Where feedback can be given.	Website Wiki Twitter Arch meeting Discourse	May	Jamie/ Jen

9. What infrastructure is in place to support our strategy and what is missing?
   1. WhatsApp
   2. OHIE WordPress
   3. OHIE Wiki
10. How do members get started? Key findings/milestones? - Keep this? May be answered above.